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Nothing, until you say so. Your live store is never touched without your approval. On Shopify, Avery does not edit your theme's code: its fixes are lines in Avery's own blocks, which you place once in Shopify's theme editor and which show nothing until you approve; switching one off removes it on the next page load. Changes a block cannot make come as steps for the theme editor. On WordPress, every change opens first on a private preview link and you see exactly what changes. Once live, a change can be switched off from Avery whenever you like while changes are on; pausing changes holds every change where it is. Avery also undoes a change by itself if your conversion rate falls clearly after it, but only once it is counting your visits and purchases on both sides of the change (Shopify's pixel, or the WooCommerce plugin from version 0.4.0); until then it shows you the reading and leaves the decision to you.

Most CRO tools give you a checklist of best practices. Avery only reports findings that rest on real experiments or documented research, and tells you how strong the evidence is for each one. Every finding names its source.

Avery reads your theme files (to analyse your storefront), your product catalogue (to check structured data), your pages, and each order's total and refunds, which it adds up into daily orders and revenue (to measure whether a change helped — it never reads who bought or where it shipped). It installs a small pixel that measures how visitors move through your store, and on Shopify it shows its fixes only through its own blocks, which you place and approve; it does not edit your theme's code. It cannot access customer records. The exact permission list is shown before you connect.

Yes. No contracts, no lock-in. Cancel from your settings page. Paid by card, your subscription runs to the end of the current billing period. Paid through Shopify, it ends straight away and Shopify credits the unused days on your Shopify bill. Your analysis history stays as long as your site is connected. If you disconnect a Shopify store, Shopify requires us to delete it 48 hours later — reconnect within that window and it comes back. A site on any other platform keeps it until you delete it in Settings.

If you connect a Shopify store, your Avery subscription is billed on your Shopify bill: you approve it in Shopify, and pay it the way you pay Shopify. Otherwise you pay by card through Stripe. If you already pay by card and add a Shopify store later, nothing changes. Either way it is one subscription for every store on your account.

One subscription covers up to 10 stores. Connect them all — each gets its own analysis, findings, and theme changes. The free tier allows one store so you can try it out.

Yes. Share your referral code with another merchant. Their first month is discounted at checkout, and you earn a credit for a free month once their first invoice is paid. Find your code in Settings after you connect your store.

No. Avery analyses your storefront structure, product pages, and page speed using its own tools. It does not require your analytics data or a minimum traffic level to produce findings.